Search Engine Optimization FAQ

My boss told me website optimization is just another kind of marketing. Is he right?

He's wrong. SEO is something of a science which considers how a search engine works, what services and products a searcher is trying to find, and the search engine algorithms themselves. If your site does not use proper search engine optimization, then a searcher's chances of finding your site would be akin to his chances of finding the proverbial needle in a hay stack.

Is SEO important?

I'ts not only important; it's essential, because often the best source of website traffic are the major search engines. Remember that any time someone finds your site through Google or Yahoo, this means they have arrived because they are specifically looking for something you have to offer.

How can I be sure SEO will work?

It's simple: Most websites don't practice good SEO principles. This means that those which do will automatically rise higher than the majority who don't.

How long will it take to see results from search engine optimization?

This can vary widely. It depends partly on the status of your site and partly on the level of SEO performed on the site. If it's a new website and if it's small, you might wait as long as three months before you get real results. However, a larger, better established site might get noticeable results within just a few weeks.

Why do you think more people don't implement SEO?

Many people are Internet novices. They think all they have to do is put up a site and people will race to it. However, as with all businesses, you have to promote it; you have to work to get it noticed. SEO is essential, especially with more and more competition on the Internet.

Please explain what keywords and keyword phrases are.

A keyword phrase normally consists of two to five words. They are the phrases that you would expect people to use when searching for the products or services that your company provides. Keep in mind: A keyword is not the name or title you would give your product; it's what the average searcher would use to try to find out about that product.

I'd like to have you implement SEO and SEM (search engine marketing) for me, but I'm afraid of being locked in to continuing to use your service.

Don't worry about that. Although we're convinced you'll want to continue using RDI Marketing, there is no commitment to do so. Once we've helped you achieve improved rankings for your site, you can feel free to stop using our services, and it will not harm your ratings. However, we frankly would encourage you to continue using our services since we will work to keep you abreast of the changes that are always coming to the Web. If you want to keep your site optimized, you'll want us to stick with you for a long time.

I want to have articles to draw repeat visitors. Can you handle the copywriting?

Absolutely. One of RDI Marketing specialties is providing quality content writing. We provide articles that are not only interesting, but which rank well on the search engines.

How do I figure out if my website is optimized?

RDI Marketing will be happy to conduct a thorough analysis of your site to figure out where it stands. If we decide there is room for improvement, we'll update the site, its titles, search phrases, keyword phrases and meta-tags. We'll also send you a comparison chart that shows how your ranking has improved since we analyzed the website.

Isn't optimizing a website a time-consuming, difficult task?

It's not easy, because it's a very precise and specialized process. Doing it well requires that you have a detailed and progressive knowledge about typical Internet searchers and search engine activities. However, RDI Marketing has trained in these areas for some time, so it's become old-hat to us.

Doesn't SEO cost a lot?

Not when you compare it to other forms of advertising! Actually, optimizing your site costs a relatively small amount of money. And for that small investment, you'll be improving your business's performance a great deal.

Someone told me that search engine optimization is just a myth that doesn't work any more. Is that true?

Absolutely not! While search engine algorithms change their algorithms from time to time, SEO pros keep up with the changes so that they can continue to help your site do well in their rankings. It is just as effective as it's ever been; it's just done differently than it used to be done.

Aren't there several kinds of search engine optimization?

If you mean, are there different strategies, yes. Some are advanced, others are a bit more basic. Fortunately, at RDI Marketing, we understand all of the strategies well and are able to recommend the best one for each website we help.


RDI Marketing is a Houston area SEO and SEM company. We assist businesses, not just from the Houston area, but from across the nation. It doesn't matter if you already have an established website or if you're just beginning, the RDI Marketing team will assist you with getting the attention you need for your Internet site.

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